Prof. Dr. Johannes Berendt

Berendt, J., Uhrich, S., Borah, A., & Kilduff, G. (2024). The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement. Journal of Marketing Research.
https://doi.org/10.1177/00222437241248414
 

Berendt, J., van Leeuwen, E., & Uhrich, S. (2023). Can’t live with them, can’t live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior. Personality and Social Psychology Bulletin.
https://doi.org/10.1177/01461672231158097
 

Berendt, J., Uhrich, S., & Thompson, S. A. (2018). Marketing, Get Ready to Rumble - How Rivalry Promotes Distinctiveness for Brands and Consumers. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2018.03.015
 

Berendt, J. & Uhrich, S. (2018). Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension between Rival Fans and Downplaying Makes Things Worse. European Sport Management Quarterly
https://doi.org/10.1080/16184742.2018.1424226
 

Berendt, J. & Uhrich, S. (2016). Enemies with benefits: the dual role of rivalry in shaping sports fans’ identity. European Sport Management Quarterly.
https://doi.org/10.1080/16184742.2016.1188842
 

Berendt, J. (2018). Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - empirische Analysen in Teamsport- und Konsumgütermärkten. Deutsche Sporthochschule Köln.

Berendt, J. (2022). Rivalität und Fan-Gewalt. Online-Vortrag beim Digitalen Fachdialog („Sport verbindet – Gewalt ins Abseits stellen“) der Landtagsfraktion der Grünen Rheinland-Pfalz.
 

Berendt, J. & Uhrich, S. (2019). How Dual Identities Reduce Rivalry-Related Fan Aggression. Psychological and Brain Sciences, University of Massachusetts, Amherst, USA.
 

Berendt, J. & Uhrich, S. (2017). Marketing, Get Ready to Rumble. Department of Psychology, Intergroup Neuroscience Laboratory, Harvard University, Boston, USA.
 

Berendt, J. & Uhrich, S. (2017). Rivalry, Aggression and Distinctiveness. Stern School of Business, New York University, New York, USA.

Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S., & Leidner, B. (2022). Social Norms in Rivalries Increase Violence and Societal Harmdoing. Paper to be presented at INGRoup Conference, Hamburg, Germany, July 21-23.


Berendt, J., Uhrich, S., Borah, A., & Kilduff, G. (2021). Don´t Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality. Virtual presentation at Association for Consumer Research Conference, Seattle, USA, October 28-30, 2021.


Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S., & Leidner, B. (2021). Social Norms in Rivalries Increase Societal Harmdoing. Paper presented at 13th Annual Meeting of The Society for the Science of Motivation (SSM), virtual conference, May 12-14, 2021.


Berendt, J., Uhrich, S, & Kilduff, G. J. (2020). More (beneficial) than intense competition: When and why perceived brand rivalry drives purchase intentions. Paper accepted for presentation at EMAC Annual Conference, Budapest, Hungary (Conference cancelled).


Reinhard, D., Berendt, J., Uhrich, S., & Leidner, B. (2020). Rivalry Increases Non-Instrumental Intergroup Conflict and Violence. Poster presented at The Society for Personality and Social Psychology’s Annual Convention (SPSP), New Orleans, February 27-29, 2020.


Berendt, J., Uhrich, S, Reinhard, D., & Leidner, B., (2019). The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression. Paper presented at 27th Conference of the European Association for Sport Management, Seville, Spain, September 3-6, 2019.


Uhrich, S. & Berendt, J. (2017). Acknowledging versus Ignoring the Identity-Relevance of Rivalry: Why Endorsing Dual Identities Decreases Spectator Aggression and Downplaying Makes Things Worse. Paper presented at Association for Consumer Research Conference, San Diego, USA, October 26-29, 2017.

Berendt, J. & Uhrich, S. (2017). Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension between Rival Fans and Downplaying Makes Things Worse. Winning Paper New Researcher Award at 25th Conference of the European Association for Sport Management, Bern, Switzerland, September 5-8, 2017.

Berendt, J. & Uhrich, S. (2017). Reducing Spectator Aggression in Rival Competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services. Paper presented at EMAC Annual Conference, Groningen, The Netherlands, May 23-26, 2017.

Berendt, J. & Uhrich, S. (2016). Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries. Paper presented at Association for Consumer Research Conference, Berlin, Germany, October 27-30, 2016.

Berendt, J. (2015). Love Thy Enemy – Exploring the Benefits of Brand Rivalry. Paper presented at Brands and Brand Relationships Accelerator Workshop, Boston, USA, May 21-22, 2015.

 

Uhrich, S., Berendt, J. & Koenigstorfer, J. (2017). Rivalry in the German Bundesliga – Opportunities and threats for marketing football. In: S. Chadwick, D. Arthur & J. Beech, International cases in the business of sport. Routledge, Oxford.