The Information Design specialisation provides in-depth knowledge and practical skills in design-oriented, functional information communication, data visualisation, user experience design (UXD), interactive media formats, digital tools and developments in media and society. Students learn to work proficiently with multimodal and cross-media formats (text, images/graphics, moving images/video, animation/storytelling, visualisation, audio). This cross-media approach fosters a deep understanding of the strengths and limitations of the respective forms of presentation, as well as their potential for meaningful integration.
Through practice-oriented modules and projects, students develop independent solutions for real-world applications – for example, in education, science, Business, the arts, Culture or public administration. Discourse and reflection on socio-technological challenges form an important foundation.
Information Design equips future information managers to translate complex data and content into cross-media, user-centred physical-digital formats – for an information and knowledge society in which comprehensibility, accessibility and design play central roles.
In all modules within the Information Design specialisation, the reflective, creative and context-specific use of models, methods and tools of generative creative AI [Creative AI] is becoming increasingly important and is addressed as a cross-disciplinary competence.
In later semesters, particular emphasis is placed on the development of immersive information environments in the physical-digital [phygital] space. Hybrid formats create new spaces for interaction and shared experiences – for example, in the form of interactive exhibitions, site-specific media installations, audiovisual interfaces or participatory information systems. They enable a context-based engagement with topics relevant to information science or society, whilst at the same time providing a counterpoint to purely digital, AI-based information and knowledge transfer. Information design thus also becomes a social and cultural design practice that places people at the centre.
