Event Management (BVM)

Event management: practice-oriented and theoretically sound

With an annual turnover of around 80 billion euros and 1.5 million working professionals subject to social insurance contributions, the event industry in Germany is a strong and expanding branch of industry with an international impact. Information and emotions are conveyed at events. The demand for qualified professionals to realise experience-oriented communication offers is increasing. The Bachelor's degree course in Event Management trains students to become event experts who think like entrepreneurs and act creatively. Event management specialists work in the trade fair and congress industry, with tour operators, in the hotel industry, in cultural offices, in advertising and event agencies, in show productions for radio, film, TV or theatre, in corporate communications or as self-employed professionals.

What will I learn?

Our graduates have organisational skills, they are creative and can implement ideas independently. At the same time, they are communicative and team players, have a basic understanding of business and economics, event conception, marketing, event technology and event law. They work in a target group-oriented and topic-specific manner, are networkers and have knowledge of associated disciplines. Their professional activities include basic technical understanding, commercial thinking, media competence and intercultural sensitivity. In elective specialisations such as (1) trade fairs, exhibitions and congresses, (2) sport and leisure, (3) hotel and tourism or (4) art and culture, they have expanded and deepened this knowledge and skills. In a practical phase in the fourth semester, they were able to get first-hand experience of everyday working life for five months. In numerous practical projects during their course as well as during actual work for customers, they put theory they had learned to the test.

Brief overview

  • Degree

    Bachelor of Arts (BA)

  • Start of studies

    Winter semester

  • Form of study


  • Admissions procedure

    local limited-access

  • Field of interest
  • Focal Themes

    Messen, Ausstellungen und Kongresse

    Sport und Freizeit

    Hotel und Tourismus

    Kunst und Kultur 

  • Pre-study internship


[Translate to English:] Studiengang Veranstaltungsmanagement an der Hochschule Hannover

The course

“This degree course trains students for responsible jobs in the event industry and offers academically sound and practice-oriented studies."

"Application-oriented project phases and individual electives allow for a subject-specific specialisation with versatile fields of qualification”.

[Translate to English:] Veranstaltungsmanagement studieren an der Hochschule Hannover


"With its novel study organisation, the Bachelor's degree course prepares prospective event managers for the job market in a theoretically sound and practice-oriented manner."

[Translate to English:] Bewerbung für das Studium Veranstaltungsmanagement an der Hochschule Hannover

The entrance requirement for the Bachelor's degree course in Event Management is demonstrated by the general university entrance qualification, the subject-related university entrance qualification, the entrance qualification for universities of applied sciences, the matriculation examination or a previous education recognised by the Ministry of Education and Cultural Affairs as being of equal value. This course can be started only in the winter semester.

The application deadline for 2021 is expected to be 31 July 2021. The application portal is expected to be activated by the end of May. You can apply online via the Student Administration of Department III of the Hochschule Hannover – University of Applied Sciences and Arts:

Further information and the application for admission to the entrance examination can be found at: f3.hs-hannover.de/studium/aufnahmeverfahren.

You are welcome to send your queries by email to:

You can find more information about the media library at:

Further information