Over seven semesters, students in the bachelor’s programme in Event Management complete a hands-on course of study involving assignments aimed at planning, designing and directing events. Those who graduate from Hanover University of Applied Sciences and Arts with a Bachelor of Arts possess business-management skills and excellent knowledge of the areas surrounding event concepts, marketing, event technology and legal foundations. Outstanding communicative and method-related skills enable them to carry out subject-specific, target-oriented work in the event business. Hotel and Tourism, Sport and Leisure, Art and Culture: these elective core subjects ensure the consolidation of our study content and make it possible for students to develop their own profiles, which are complemented by their academic final projects.
Event Management (BVM)
Event management: practice-oriented and theoretically sound
With an annual turnover of around 80 billion euros and 1.5 million working professionals subject to social insurance contributions, the event industry in Germany is a strong and expanding branch of industry with an international impact. Information and emotions are conveyed at events. The demand for qualified professionals to realise experience-oriented communication offers is increasing. The Bachelor's degree course in Event Management trains students to become event experts who think like entrepreneurs and act creatively. Event management specialists work in the trade fair and congress industry, with tour operators, in the hotel industry, in cultural offices, in advertising and event agencies, in show productions for radio, film, TV or theatre, in corporate communications or as self-employed professionals.
What will I learn?
Our graduates have organisational skills, they are creative and can implement ideas independently. At the same time, they are communicative and team players, have a basic understanding of business and economics, event conception, marketing, event technology and event law. They work in a target group-oriented and topic-specific manner, are networkers and have knowledge of associated disciplines. Their professional activities include basic technical understanding, commercial thinking, media competence and intercultural sensitivity. In elective specialisations such as (1) trade fairs, exhibitions and congresses, (2) sport and leisure, (3) hotel and tourism or (4) art and culture, they have expanded and deepened this knowledge and skills. In a practical phase in the fourth semester, they were able to get first-hand experience of everyday working life for five months. In numerous practical projects during their course as well as during actual work for customers, they put theory they had learned to the test.
Bachelor of Arts (BA)
Start of studies
Form of study
Field of interest
Messen, Ausstellungen und Kongresse
Sport und Freizeit
Hotel und Tourismus
Kunst und Kultur
In the first three semesters, students acquire basic knowledge of business management, economics, law and event conceptualisation and technology as well as project management. They also gain specialised expertise in marketing, communications, methodology and media use. The fourth semester involves an internship that will provide early practical experience in the context of projects and corporate-related work. Depending on their personal preferences, in the second study phase students choose a core subject from the industry, such as Trade Fairs, Exhibitions and Conferences.
The programme stands for solid theoretical foundations as well as a great degree of practical orientation. Hands-on exercises round out lectures and seminars. Project work, excursions and lectures by external teachers from the event industry ensure a close connection to current developments in the event-management business.
Apart from conveying subject-specific knowledge, our teachers focus on the development and fostering of students’ social, cultural and personal skills. Guest lectures and workshops by professionals from theory and practice round out the spectrum of knowledge.
The technical equipment at Hanover University of Applied Sciences and Arts encompasses functional seminar rooms, workshops, computer labs, a television studio, a photo studio and many editing rooms for both audio and video.
With around 80 million euros of revenue, Germany’s event industry represents not only a strong branch of the economy, but one with international impact. The demand for qualified specialists for implementing experience-oriented communications activities is growing. Our bachelor’s programme in Event Management educates students to become creative, corporate-thinking event experts.
Specialists in event management work in the trade-fair and conference industries, for tour operators, in hospitality, cultural institutions, advertising and event agencies, for show productions in broadcasting, film, TV and theatre, in corporate communications and as freelancers.
The bachelor’s programme in Event Management involves a full-time standard study period of seven semesters including the internship phase and preparation of the bachelor project.
Student guidance at Hanover University of Applied Sciences and Arts can advise all students and those interested in studying. It can inform them about study offers, study content as well as about the form and structure of our courses of study.
Moreover, we can provide advice concerning study-related questions and problems surrounding admission requirements, funding opportunities, changing universities or subject areas, difficulties with exams, contact and work-related problems and professional prospects. For more information about student guidance, go to hs-h.de/studienberatung.
Every student pays a fee each semester. This fee includes a student pass for the Greater Hanover Transport Area (GVH), a public transport pass for Lower Saxony, a student fee, membership in the Students’ Union and an administration fee. More information is available at: hs-h.de/semesterbeitrag-und-rueckmeldung.
"Application-oriented project phases and individual electives allow for a subject-specific specialisation with versatile fields of qualification”.
"With its novel study organisation, the Bachelor's degree course prepares prospective event managers for the job market in a theoretically sound and practice-oriented manner."
The entrance requirement for the Bachelor's degree course in Event Management is demonstrated by the general university entrance qualification, the subject-related university entrance qualification, the entrance qualification for universities of applied sciences, the matriculation examination or a previous education recognised by the Ministry of Education and Cultural Affairs as being of equal value. This course can be started only in the winter semester.
The application deadline for 2021 is expected to be 31 July 2021. The application portal is expected to be activated by the end of May. You can apply online via the Student Administration of Department III of the Hochschule Hannover – University of Applied Sciences and Arts:
Further information and the application for admission to the entrance examination can be found at: f3.hs-hannover.de/studium/aufnahmeverfahren.
You are welcome to send your queries by email to:
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