Over seven semesters, students in the bachelor’s programme in Event Management complete a hands-on course of study involving assignments aimed at planning, designing and directing events. Those who graduate from Hanover University of Applied Sciences and Arts with a Bachelor of Arts possess business-management skills and excellent knowledge of the areas surrounding event concepts, marketing, event technology and legal foundations. Outstanding communicative and method-related skills enable them to carry out subject-specific, target-oriented work in the event business. Hotel and Tourism, Sport and Leisure, Art and Culture: these elective core subjects ensure the consolidation of our study content and make it possible for students to develop their own profiles, which are complemented by their academic final projects.

In the first three semesters, students acquire basic knowledge of business management, economics, law and event conceptualisation and technology as well as project management. They also gain specialised expertise in marketing, communications, methodology and media use. The fourth semester involves an internship that will provide early practical experience in the context of projects and corporate-related work. Depending on their personal preferences, in the second study phase students choose a core subject from the industry, such as Trade Fairs, Exhibitions and Conferences.

The programme stands for solid theoretical foundations as well as a great degree of practical orientation. Hands-on exercises round out lectures and seminars. Project work, excursions and lectures by external teachers from the event industry ensure a close connection to current developments in the event-management business.

Apart from conveying subject-specific knowledge, our teachers focus on the development and fostering of students’ social, cultural and personal skills. Guest lectures and workshops by professionals from theory and practice round out the spectrum of knowledge.

The technical equipment at Hanover University of Applied Sciences and Arts encompasses functional seminar rooms, workshops, computer labs, a television studio, a photo studio and many editing rooms for both audio and video.

With around 80 million euros of revenue, Germany’s event industry represents not only a strong branch of the economy, but one with international impact. The demand for qualified specialists for implementing experience-oriented communications activities is growing. Our bachelor’s programme in Event Management educates students to become creative, corporate-thinking event experts.

Specialists in event management work in the trade-fair and conference industries, for tour operators, in hospitality, cultural institutions, advertising and event agencies, for show productions in broadcasting, film, TV and theatre, in corporate communications and as freelancers.

The bachelor’s programme in Event Management involves a full-time standard study period of seven semesters including the internship phase and preparation of the bachelor project.

Student guidance at Hanover University of Applied Sciences and Arts can advise all students and those interested in studying. It can inform them about study offers, study content as well as about the form and structure of our courses of study.

Moreover, we can provide advice concerning study-related questions and problems surrounding admission requirements, funding opportunities, changing universities or subject areas, difficulties with exams, contact and work-related problems and professional prospects. For more information about student guidance, go to hs-h.de/studienberatung.

Every student pays a fee each semester. This fee includes a student pass for the Greater Hanover Transport Area (GVH), a public transport pass for Lower Saxony, a student fee, membership in the Students’ Union and an administration fee. More information is available at: hs-h.de/semesterbeitrag-und-rueckmeldung.