Communications Management and Public Relations
Symmetrical. Dialogue-oriented. Interactive. Communication is fluid. Strategic, forward-looking PR work is a management function and actively shapes processes in organisations. Tomorrow's communicators must not only have extensive specialist knowledge, but also be able to recognise current social trends and assess their impact on the communications industry. The new knowledge can thus be integrated into communication.
In the Master’s course in Communication, you will venture a look into the future of strategic communication together with the teaching staff. You learn to anticipate tomorrow's social developments and thus find answers to questions that no one is asking themselves today. You will analyse current trends in communication technology and examine their possible applications in the field of public relations.
The interdisciplinary teaching provides you with knowledge of social sciences, humanities and business administration in addition to specific subject and methodological knowledge. In twelve modules, you will gain insights into topics such as creativity, theories of public relations, leadership and management techniques, reference group research and value creation. The degree course optimally prepares you for your professional future as a leader in companies, organisations and agencies and enables you to pursue a career in academia.