Public Relations (BPR)

Theory and practice of professional public relations

In six semesters, the Bachelor's degree course in Public Relations imparts compact knowledge about the theory and practice of professional public relations. Students become familiar with different organisational forms and areas of responsibility in public relations and deal with the communication structures in business enterprises and non-profit organisations as well as the work of PR agencies.

Practical relevance

The degree course stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external lecturers from the PR field ensure a connection to current developments in the industry.

Course contents




Brief overview

  • Degree

    Bachelor of Arts (BA)

  • Start of studies

    Winter semester

  • Form of study


  • Admissions procedure

    local limited-access

  • Field of interest
  • Pre-study internship


[Translate to English:] Studiengang Public Relations an der Hochschule Hannover

The course

"The Bachelor's degree course, which is subject to limited admissions, serves to specialise in the professional field of public relations and offers the advantage of academically sound and practice-oriented studies."

"Conceptual practice and PR projects for clients from the business world are an integral part of the PR degree course and ideally prepare students for everyday professional life."

[Translate to English:] Public Relations studieren an der Hochschule Hannover


“As a continuation of the Bachelor of Arts, the university offers the consecutive Master's degree course in Communications Management, in which the knowledge acquired in the Bachelor's degree is deepened.”

[Translate to English:] Bewerbung für das Studium Public Relations an der Hochschule Hannover

The entrance requirement for the Bachelor's degree course in Public Relations is demonstrated by the general university entrance qualification, the subject-related university entrance qualification, the entrance qualification for universities of applied sciences, the matriculation examination or a previous education recognised by the Ministry of Education and Cultural Affairs as being of equal value. This course can be started only in the winter semester.

The application deadline for 2021 is expected to be 31 July 2021. The application portal is expected to be activated by the end of May. You can apply online via the Student Administration of Department III of the Hochschule Hannover – University of Applied Sciences and Arts:

Further information and the application for admission to the entrance examination can be found at:

You are welcome to send your queries by email to:

You can find more information about the course at:

Further information