The Bachelor's degree programme Public Relations imparts compact knowledge about the theory and practice of professional public relations in six semesters. Students get to know different organisational forms and areas of responsibility of public relations and deal with the communication structures in business enterprises and non-profit organisations as well as with the work of PR agencies.
Public Relations (BPR)
Theory and practice of professional public relations
In six semesters, the Bachelor's degree course in Public Relations imparts compact knowledge about the theory and practice of professional public relations. Students become familiar with different organisational forms and areas of responsibility in public relations and deal with the communication structures in business enterprises and non-profit organisations as well as the work of PR agencies.
The degree course stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external lecturers from the PR field ensure a connection to current developments in the industry.
Bachelor of Arts (BA)
Start of studies
Form of study
Field of interest
The first three semesters provide insights into conceptual theory, press and media relations, internal communication, online PR and new forms of information and communication. The basic studies are supplemented by selected aspects from journalism, communication science as well as photography and design. In the fourth semester, students complete a four-month PR internship. Seminars on strategic communication management, crisis PR, public affairs, international PR, sponsoring and product PR as well as the conception of a PR project are on the curriculum in the fifth and sixth semesters. For the Bachelor of Arts degree, students write an academic thesis.
The study programme stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external teachers from PR practice ensure the connection to current developments in the industry. The Bachelor of Public Relations offers tutorials to accompany selected lectures and seminars. Under the guidance of experienced students from higher semesters, students are introduced to academic work in the first semester. In the learning agency, the PR students of the second semester work in teams to create a strategic communication concept for a real client from the practice, which is presented in the context of a marketable agency pitch. The second semester students are coached by students from the sixth semester.
In addition to imparting subject-specific knowledge, the development and promotion of students' social, cultural and personal competences is a priority in teaching. In this regard, students are encouraged and supported by a sufficient number of teaching staff. Guest lectures and workshops by experts from theory and practice complement the knowledge offered in the degree programme. The technical equipment at the Hochschule Hannover - University of Applied Sciences and Arts includes functionally equipped seminar rooms as well as workshops, computer labs, a television studio, a photo studio and a large number of audio and video editing workstations that meet all modern professional standards.
Principally, a semester abroad is possible and achievements gained there can be recognised for the degree programme; interested students receive support in this regard. In addition, students can also complete a study semester at a partner university abroad as an alternative to the practical phase in a company.
In order to translate what you have learned into practice and gain professional experience during your studies, a four-month internship is compulsory in the fourth bachelor's semester. The location Hanover offers excellent access to numerous well-known companies. Internships, working student jobs or theses can be ideally combined with your studies in this way.
With the advancing professionalisation of the PR industry, the demand for qualified young professionals and academic career starters is increasing. The Bachelor's degree programme in Public Relations trains students to become entrepreneurially thinking and acting personalities. Professional fields of employment are national and international communication departments of companies, associations, political parties, cultural institutions, non-profit organisations, public authorities as well as PR agencies.
Public Relations is a full-time study programme of six semesters standard study time including the practical phase and preparation of the Bachelor's thesis.
The Student Advisory Service at the Hochschule Hannover - University of Applied Sciences and Arts advises all students and prospective students. It provides information about offer, content and structure of the courses. In addition, advice is provided on all questions and problems related to studying, for example admission requirements, financing options, changing universities or subjects, examination difficulties, contact and work problems and career prospects.
You can find more information on the Student Advisory Service here:
The costs per semester are only the semester fee (including train and GVH ticket). You can the exact amount of the semester fee here: hs-h.de/semesterbeitrag.
"Conceptual practice and PR projects for clients from the business world are an integral part of the PR degree course and ideally prepare students for everyday professional life."
“As a continuation of the Bachelor of Arts, the university offers the consecutive Master's degree course in Communications Management, in which the knowledge acquired in the Bachelor's degree is deepened.”
The entrance requirement for the Bachelor's degree course in Public Relations is demonstrated by the general university entrance qualification, the subject-related university entrance qualification, the entrance qualification for universities of applied sciences, the matriculation examination or a previous education recognised by the Ministry of Education and Cultural Affairs as being of equal value. This course can be started only in the winter semester.
The application deadline for 2021 is expected to be 31 July 2021. The application portal is expected to be activated by the end of May. You can apply online via the Student Administration of Department III of the Hochschule Hannover – University of Applied Sciences and Arts:
Further information and the application for admission to the entrance examination can be found at: f3.hs-hannover.de/studium/aufnahmeverfahren.
You are welcome to send your queries by email to:
You can find more information about the course at: